Introduction

SEO is an investment, but how do you know if it's working? A Philadelphia SEO company can track success using key performance indicators (KPIs).

Essential SEO KPIs to Track

1. Organic Traffic Growth

Monitor how many visitors land on your site from search engines. Google Analytics provides insights into traffic sources and user behavior.

2. Keyword Rankings

Use tools like Ahrefs or SEMrush to track keyword positions over time.

3. Click-Through Rate (CTR)

CTR measures the percentage of people clicking on your website after seeing it in search results.

4. Bounce Rate

If users leave your site quickly, it might indicate poor content or slow loading speed.

5. Conversion Rate

Track how many visitors turn into leads or customers.

6. Backlink Profile

Quality backlinks from reputable sites signal to Google that your site is authoritative.

7. Local SEO Performance

Check your Google Business Profile insights to track calls, directions, and reviews.

Conclusion

A professional Philadelphia SEO company can track these KPIs to ensure your business achieves long-term success online.