In the current digital transformation era, several things come in the count when measuring the visibility of a website. Some processes affect the visibility of a website, and cannot be ignored if you want to grow your websites overall performance.

Modern era marketing has different areas of the subject that come into play, including Search Engine Optimization, Website Maintenance, Search Engine Marketing, and some others that can impact the performance, eventually your sales.

Before we go into learning about the factors that lower the performance of your web, we can first know what is website visibility.

What Is Website Visibility?

Website visibility is an action or the total number of times your website is found in search engines. In short, it is the term that defines how many times, or how often your website is found, or visited by users on search engines. Google, Bing, and DuckDuckGo are some major search engines on the internet.

Website visibility affects everything, including brand awareness, conversions, and the number of users coming to your business website.

Moreover, website performance shows how your site delivers value to your users and conveys critical information.