Magento 2 GTM supports data layer variables for many ecommerce events. It can send product views, clicks, add to cart actions, checkout steps and order details into the dataLayer. Each event creates simple values that tags in Google Tag Manager can read. Teams can map store actions to clear keys for better tracking. You can verify each push with browser tools. Webkul's Magento 2 GTM helps collect clean data that improves reports and marketing. The setup needs basic checks, but it works well for most stores.